Integrated Campaigns / Marketing Leadership
Canadian Economic Charter
Leading integrated communications for a national awareness movement.
Overview
Marketing strategy, creative direction, and digital communications for a grassroots movement promoting the Canadian Economic Charter of Rights and Responsibilities.
The challenge
A national movement needed consistent messaging and creative across web, social, email, events, and video.
Strategy & execution
Stephen directed the campaign creative and digital channels, connecting website, advertising, email, event registration, and video into one campaign.
- National awareness campaign development
- Website and landing-page work
- Digital advertising and social media content
- Email campaigns
- Event marketing and registration experiences
- Video and multimedia production
- Brand and communication materials
- Campaign creative direction
- Client
- Canadian Economic Charter
- Industry
- Advocacy
- Role
- Marketing Strategy, Creative Direction & Digital Communications
- Services
- Paid social, Email, Video
- Year
- 2024–Present
- Status
- Live
- Website
- economiccharter.ca
- Delivered through
- Stronach International Inc.
Gallery
Social campaigns
Screenshot coming
Video content
Screenshot coming
What was delivered
- Campaign website live
- Multi-channel campaign launched
- Event registration experiences
Related projects
Education
Stronach Academy for Entrepreneurship
Marketing Strategy & Digital Campaigns
Membership marketing and event campaigns for entrepreneurship education.
Hospitality
Frank's Organic Garden
Marketing & Creative Direction
Seasonal campaigns and brand experience for a farm-to-table hospitality brand.
Architecture & Housing
HeadStart Affordable
Digital Product Strategy, Platform Development & Marketing
A licensing and application platform for standardized architectural design packages.
Let's build something meaningful.
Open to senior marketing leadership opportunities, strategic partnerships, and select creative consulting engagements.