Digital Platforms / Marketing Operations / UX
HeadStart Affordable
Transforming a complex architectural licensing process into a structured digital customer experience.
Overview
A digital licensing and application platform supporting the distribution of standardized architectural design packages.
The challenge
Licensing architectural design packages involves multiple steps, documents, and approvals. The process needed to become a clear, guided experience for clients and a manageable pipeline for administrators.
Strategy & execution
Stephen built the licensing website and designed a multi-step application and approval journey, with client and administrator dashboards and structured project statuses.
- Developed the licensing website and digital application experience
- Designed a multi-step application and approval workflow
- Created client and administrator dashboards
- Structured project statuses and customer journeys
- Developed licensing funnel and lead intake processes
- Supported product positioning and go-to-market strategy
Planned — not yet live
- Payment and digital agreement integrations
- Document delivery and client communication workflows
- Client
- HeadStart Affordable
- Industry
- Architecture & Housing
- Role
- Digital Product Strategy, Platform Development & Marketing
- Services
- Product strategy, Client portal, Lead intake
- Status
- Live
- Website
- headstartaff.lovable.app
- Delivered through
- SSG Media Designs
Gallery
Application workflow
Screenshot coming
Client portal
Screenshot coming
Admin dashboard
Screenshot coming
What was delivered
- Licensing website launched
- Multi-step application workflow
- Client and admin dashboard experiences
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Let's build something meaningful.
Open to senior marketing leadership opportunities, strategic partnerships, and select creative consulting engagements.