Digital Platforms / Brand Development / B2B Marketing
Makers Connect
Building a digital ecosystem for Canadian manufacturers and business opportunities.
Overview
A digital platform connecting Canadian manufacturers, producers, organizations, and business opportunities.
The challenge
Independent makers and producers are hard to discover. The platform needed a credible brand, simple onboarding, and clear ways to browse members and opportunities.
Strategy & execution
Stephen shaped the visual direction and brand, then developed member registration, profiles, discovery, and opportunity workflows with improved navigation and onboarding.
- Supported brand identity and visual direction
- Developed website and platform improvements
- Built member registration and profile experiences
- Structured business discovery and opportunity workflows
- Worked on geographic manufacturer discovery features
- Developed tender and opportunity discovery concepts
- Improved navigation, onboarding, and information architecture
- Client
- Makers Connect
- Industry
- Manufacturing / B2B
- Role
- Creative Direction, Brand Strategy & Platform Development
- Services
- Brand identity, Member onboarding, Directory & map
- Status
- Live
- Website
- makersconnect.ca
- Delivered through
- SSG Media Designs
Gallery
Member onboarding
Screenshot coming
Manufacturer directory & map
Screenshot coming
Branding and logo work
Screenshot coming
What was delivered
- Platform website live
- Member registration and profiles
- Brand identity developed
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Let's build something meaningful.
Open to senior marketing leadership opportunities, strategic partnerships, and select creative consulting engagements.