Founder / Marketing & Creative Director

Focus areas

• Independent consulting since 2018
• End-to-end project ownership — personally leads about 80% of client projects
• Marketing strategy and business development
• 30+ websites and landing pages
• SaaS-style digital platform development
• UX and product workflow design
• Client acquisition and lead generation
• Creative direction
• Concurrent project management
• Teams of 4–7

Related projects

Architecture & Housing

HeadStart Affordable

Digital Product Strategy, Platform Development & Marketing

A licensing and application platform for standardized architectural design packages.

Product strategyClient portalLead intake

View Project →

Sports & Recreation Technology

GamePro Live

Digital Platform Development, Product UX & Creative Direction

A digital marketplace connecting sports leagues with qualified officials.

Product UXDashboardsResponsive web app

View Project →

Manufacturing / B2B

Makers Connect

Creative Direction, Brand Strategy & Platform Development

A national network connecting Canadian manufacturers with business opportunities.

Brand identityMember onboardingDirectory & map

View Project →

Urban Development

VURBS

Website Strategy, Brand Positioning & Creative Direction

Positioning and website for a concept reimagining underused residential buildings.

Information architectureMessagingWeb design

View Project →

Transit & Housing

GTA Crosstown

Website Development & Digital Strategy

Website and digital communications for GTA Crosstown.

Web designResponsive buildContent structure

View Project →

Agriculture & Education

LVO Farms

Digital Platform Strategy & Development

A membership website for a regenerative farming and education community.

Membership UXWeb developmentContent structure

View Project →

Community / Agriculture

VillageOS

Website & Platform Development

A central hub for farm participation, village rules, waivers, and membership.

Platform developmentMembership UX

View Project →

Nonprofit / Affordable Housing

Muskoka Community Land Trust

Website Development, Content Strategy & Creative Direction

A rebuilt website for a nonprofit creating permanently affordable homes in Muskoka.

Website rebuildContent strategyResponsive design

View Project →

Municipal Politics

Tatiana Sutherland Municipal Campaign

Campaign Marketing, Creative Direction & Digital Development

An integrated campaign for a District Councillor candidate in Bracebridge, Ontario.

Campaign websitePrint collateralMessaging

View Project →