Brand Strategy / Website Development
VURBS
Giving an urban renewal concept a clear story and a home online.
Overview
Digital positioning and website development for a concept focused on reimagining underutilized multi-unit residential buildings and urban spaces.
The challenge
A new idea needs a story people understand quickly. The website had to explain the concept, its origins, and why it matters — and invite people to act.
Strategy & execution
Stephen planned the information architecture and page layouts, developed the messaging and origin story, and set the visual direction and calls to action.
- Website strategy and information architecture
- Brand messaging and content development
- UX and page layout planning
- Origin story development
- Digital storytelling and visual direction
- Conversion-focused CTA strategy
- Client
- VURBS
- Industry
- Urban Development
- Role
- Website Strategy, Brand Positioning & Creative Direction
- Services
- Information architecture, Messaging, Web design
- Status
- Live
- Website
- vurbs.ca
- Delivered through
- SSG Media Designs
Gallery
About page
Screenshot coming
Concept illustrations
Screenshot coming
What was delivered
- Website launched
- Brand messaging and origin story developed
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Let's build something meaningful.
Open to senior marketing leadership opportunities, strategic partnerships, and select creative consulting engagements.